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The United States has long been considered a “melting pot” for different global cultures, and the digital world has given cultural groups easier access to relevant content. Pay-TV operators have capitalized on cultural diversity by offering limited packages of multilingual content to customers, but Internet video has allowed consumers to access a wealth of local language content anywhere in the world. This report provides an overview of multilingual content offerings and assesses the competitive landscape for content providers to effectively reach and monetize multicultural consumers.
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